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What? In Order To Sponsor The F1 Racing, Beer Merchant Heineken with TAG Heuer Actually Asked Consumers To Drink Less

The reverse marketing of Heineken wants you to drink less, drink slowly, or even never drink.

The marketing method of any product is to evoke the desire for consumption, and thus stimulate the sales volume. However, Heineken, a Dutch brewer, first cooperated with internationally renowned DJs to promote “slow down, jump a little more”, and then sponsor the F1 event, and want fans to drink less.

Although Heineken is a beer brand, it has always spared no effort in promoting rational drinking. In addition to the global subsidiaries, they must use 10% of the marketing budget every year.
In 2014, Heineken found the world’s first DJ “Armin van Buuren” in the world, and jointly promoted the concept of “Dance More Drink Slow” to make the nightlife more exciting, and drink less will not cause a personal or social burden.

The same propaganda technique continues to the later “Hero”. Through the independent view of modern women, the change of “man will drink is the strong” is the established impression. Drinking drunk is a bear, and rational drinking is a “true hero”, even if The same is true in the night world of feasting.

In 2016, Heineken announced that he would enter Formula One(F1). By becoming a global partner, he upgraded the concept of “slow a little slower” to “If you want to drive, do not drink alcohol”. The revered Scottish F1 driver Sir Jackie Stewart, who has used technology for 50 years, expressed his belief in driving without drinking.

The Heineken classic green bottle can be seen everywhere on the F1 track, but it is covered by a red steering wheel to convey the concept of drinking without driving.

By 2017, when the fans walked into the bloody F1 track, Heineken’s trademark and the highly recognizable green beer bottle were everywhere, but the bottle was covered by a large red steering wheel. Looking from far away, it is like the banner of “anti-Heigen”, and the slogan “When You Drive Never Drink” next to it is impressive and fully fulfills the social responsibility of promoting “drinking without driving”.

TAG Heuer Silverstone CAM2110.FC6258 Watch

In addition to a little humor, this setting also fully demonstrates Heineken’s creativity and boldness. After all, what is more, convincing than the person who sells wine to tell you not to drink and drive? For Heineken, this is undoubtedly controversial and challenging marketing, but the cooperation with the world-class event F1 really helps to open brand awareness in more countries. Together with the two sides will work together to promote anti-drunk driving-related activities, and then bring huge business opportunities and topics, but also continue to promote the concept of rational drinking in an innovative way.

Remind you: Prohibition of drunk driving Overdose is harmful to health

The Accumulation Of History — The Best TAG Heuer Antique Watch For You To Deserve

With the development of the times, the advancement of technology will always bring surprises to people. The use of advanced technology has also given new definitions while improving people’s living standards. Compared with the practical functions of the previous watches, today’s watches are more of a symbol of identity and lifestyle, and more and more professional tools can replace the functions of watches.

However, as a watch, the most basic function is still popular. This is why so many people are keen to collect antique watches. As a rising star, TAG Heuer can always bring amazing people.

Power breakthrough — swing pinion
In 1860, TAG Heuer, a watchmaking town originating in Switzerland, Saint-Imier, was founded by Edouard Heuer. He patented the oscillating pinion in 1887, and the invention of oscillating pinion marks the era of smooth transitional power when the timer is restarted. this is still used in TAG Heuer and other watchmaking brands. It can be seen that TAG Heuer’s contribution to the first chronograph cannot be ignored.

Stainless steel black dial chronograph(1941)

Cooperation and win-win–Caliber 11
In 1969, TAG Heuer and Breitling (and two other watch manufacturers) developed the first self-winding chronograph watch–Caliber 11.
Which brand this watch belongs to is still a controversial topic among collectors.
But one thing is certain – TAG Heuer’s watchmaking history will never be forgotten.
The innovative technology in its watchmaking history, the contribution made in the history of the entire chronograph watch, will never be ignored.

Stainless steel automatic winding chronograph(1970)

Define the classic — Moroccan watch
TAG Heuer produces a wide range of styles for modern collections. For example, original Carrera is the classic definition of a racing chronograph. In 1963, the angle of watch diamond polishing was as fashionable as today. For decades, Autavia’s rounded outer casing and thick black bezel still looks great. After 48 years of production in the first Monaco, it is still the most representative square chronograph watch to date.

Rare PVD coated stainless steel chronograph(1975)

Going forward – racing spirit
Today, while many brands are promoting collaboration with sports celebrities, the practical value of watches in sporting events has long since disappeared. However, this was not the case in the 1950s and 1960s. TAG Heuer has been chosen by many racing teams for long history of chronograph. At the same time, chronograph makes runners have accurate timing tools TAG Heuer Carrera is named after the Mexican road race Carrera Panamericana.

Stainless steel chronograph(1969)

If people talk about the common characteristics of TAG Heuer in history, it is quality. The early Carrera dial were made by a company that made for Rolex ( Rolex now has its own full line). And TAG Heuer chronograph watch is used in professional racing just for its quality.

Exquisite stainless steel chronograph watch(1965)

F1 Four-wheel Drive Match — The Contest Between Speed And Passion, TAG Heuer Tribute Legend: Ayrton Senna

When my sister is on a business trip, her little baby will in my room for pew days, who is very embarrassed, provided that I accompany him to watch cartoon. Then, I spent most of my vacation in the four-wheel drive. I have to say that the car is really magical. For me, who have never studied the car, was actually drawn in it with relish. Then I started the pursuit of the car.

The history about FIA Formula One World Championship

F1 racing full name: FIA Formula One World Championship. It is the world’s most expensive, fastest and most technologically advanced sport. It is the sporty event with the highest commercial value, the most attractive and most attractive to watch. Because of its wide range of influence and high popularity, it is also known as the “World’s Three Major Sports” with the World Cup and the Olympic Games.

The F1 match includes aerodynamics, with the world’s most advanced technology in radio communications and electrical engineering. Many new technologies were first practiced on F1.

F is the abbreviation of FORMULA, which is the equation. 1 has many explanations, which can be understood as top drivers, top events, bonuses and so on. In fact, mathematical equations have no “precise” meaning. Positive solution: Formula means equations in the field of mathematics, which is also the reason for translation errors. In F1, the meaning of the “specification”, that is, the uniform size of the car, as for the highest level, it has the name F1.

TAG Heuer Carrera Heuer 02 Tourbillon and Carrera Calibre HEUER02 Automatic Chronograph watches

TAG Heuer always had a close relationship with motorsport, and two special edition timepieces have been launched for the tribute F1 legend, Ayrton Senna(the departure of Ayrton Senna was a loss for F1 and the fanatical racing fans. I can’t see the wonderful competition anymore. This myth should only be played over and over again in memory.), in the TAG Heuer Carrera watches. TAG Heuer has matured its racing-style watch design, and both of the timepieces are dressed in red and racing styles.

Ayrton Senna

When it comes to F1 match, people can’t help mention Ayrton Senna, who is a car god in the memory of fans. Interested friends can go and watch “Senna” (2011). This is a real film: a real person, a real F1, a real show. The film for Forever Car God is not just a film about the racer’s experience, it not only shows the experience of Elton Senna, but also digs deep into the inner world of Ayrton Senna. So the film is not a simple biographical documentary, but a film that depicts the inner world of celebrities. Those who have never seen F1 and have never heard of Ayrton Senna will enjoy the film.

Can Cristiano Ronaldo with Juventus That Has Entered The Top Eight in The Premier League Continues to Be Lucky for The Champion?

The birth of the top eight in Premier League
At 23:00 on January 12, in the 22nd round of the Premier League, Liverpool challenged Brighton away and won the first victory in 2019. Chelsea played against Newcastle United. In the end, Chelsea defeated Newcastle United 2-1. The Italian Cup ushered in the 1/8 knockout, Juventus challenged Bologna and Sampdoria played against AC Milan. Juventus and AC Milan should be guarded by the god of luck, and although there have been some mistakes, they have successfully advanced.

Cristiano Ronaldo, who signed with Juventus, did not get a good chance in the second half of the bench. Before the end of game, C Ronaldo ushered in the only threatening shot of this game. He received a header from the team before the penalty area and flew his left foot to the volley but the angle was too positive and it was confiscated by the opponent’s goalkeeper.

Even if C Ronaldo is in a bad state, he can’t stop the overall strength of the team. In the end, Juventus kept the score of 2-0 to the end of game. After winning the game, Juventus has already reached the quarterfinals of the Italian Cup.

Juventus is the defending champion of Italian Cup

After C Ronaldo landed on the unfamiliar Apennine peninsula by Real Madrid, he with a higher pursuit chose a new challenge – joining Juventus.

Italian Cup is the biggest goal of Juventus and Cristiano Ronaldo. Winning the Champions League is also the original intention of the player and the club. Juventus can lock the Triple Crown this season. Of course, this depends to a large extent on the influence of Ronaldo. Juventus’s road to championship is still full of possibilities when it comes to Cristiano Ronaldo’s ability to change the game.

In addition to the trophy, there is another thing witnessed the C Ronaldo football legend–TAG Heuer watch. At the same time it also witnessed the change in the status and value of C Ronaldo.

TAG Heuer Carrera CAR2A1Z.FT6044 skeleton men watch

Carrera HEUER-01 is TAG Heuer’s signature chronograph with new case, structure, design and movement. The watch uses the unique design and is equipped with the new Heuer-01 self-produced movement based on Cal.1887.

The combination of materials, colors, treatments and finishes creates endless possibilities and is the cornerstone of the new HEUER-01 timing. The classic sporty look of this Carrera watch, the side strap of the rubber strap makes this watch versatile and stylish, and is also a good wrist choice.

Each exquisite thing will be loved by person. Of course, C Ronaldo is no exception. However, he wears HEUER diamond watch, which is more energetic and luxurious.

TAG Heuer Carrera HEUER-02T men watch CAR5A81.FC6377 with black crocodile leather strap

The Choice from C Ronaldo : TAG Heuer Carrera Heuer 02

C Ronaldo helps Portugal win

In the second round of the World Cup group stage, C Ronaldo still gives high performance. The worse Portugal play, the better C Ronaldo can show.
The Portuguese team lacks of defensiveness, the midfield shorts of offensive and defensive conversions. Due to the shortage of neat offensive game making the every attack very painful. But fortunately the team has C Ronaldo — a beast of Portugal and he can help the team win the game which have no hope to win. He used his header to help Portugal lead four minutes after the start of the game.He carried with the team and made every effort to win the Portuguese team. After the match, Ronaldo was again praised by the international media.

Spain’s “Marca” played the title of “C Ronaldo is still the most decisive figure in the World Cup” and praised C Ronaldo for playing a decisive role. Almost at the same time, “Aspen” praised C Ronaldo as “Prince Luzhniki” and said that the Real Madrid star has scored 4 goals. He helped Portugal win a difficult victory. Although Morocco performed well, it was the first one to be eliminated.

Catalonia’s “Daily Sports News” even played the “Portugal is C Ronaldo + 10 other people” headline, pointing out C Ronaldo’s position within the Portuguese national team. C Ronaldo scored a goal soon after the start of the match to help Portugal win. Although Morocco played well, it paid the price for wasting the opportunity.

The king of the football world, C Ronaldo is passionate and outstanding at the stadium. While, he is full of love outside the game and is a full-fledged life experiencer.

As a TAG Heuer brand ambassador, Ronaldo often wears TAG Heuer watch.

On the 6th of this month, he met with a sick child to wear a TAG Heuer Gallant Tourbillon watch.
Let’s talk about C Ronaldo’s choice: the Calibre Heuer 02 watch.

High-end movement – Calibre Heuer 02

This movement is derived from the classic Calera series of self-winding chronographs that is self-developed and manufactured by TAG Heuer, integrating 168 components. Premium watchmaking standard device including column wheel and vertical coupling clutch. This modern, accurate and reliable mechanical movement is stylish, accurate, a single barrel providing 75 hours of power reserve. Through the hollow dial and the sapphire crystal case back, the state of the art of high-end mechanical devices can be seen at a glance.

This TAG Heuer Carrera Heuer 02 Chronograph watch is a return to the truth, the black dial uses a classic 3-6-9 chronograph layout taking with a 1963 prototype. The minute and hour counters are located at 3 o’clock and 9 o’clock respectively. Small seconds hand is set at 6 o’clock and a calendar window is added at 4:30 o’clock.
polished case with the rotating bezel joined by the black polished aluminum 12 hours scale or bidirectional is low-key and luxury.

The result of the race is very significant, but the process is the most exciting of a race.
Just for a watch, the appearance is undoubtedly the first impression, but the internal structure is the key to winning word of mouth and standing foothold. TAG Heuer, like C Ronaldo, makes the world worship.

The Charm of Camouflage: TAG Heuer AQUARACER Camouflage Watch WAY208D.FC8221

Camouflage style is a very special topic in watch design. Because it is full of strong military style, classic and stylish, so abundant watch lovers fall in love with this unique style. In 2017, TAG Heuer Crafted the Aquaracer Series: combine the trend design of the watch, serious and stylish camouflage with modern timepiece aesthetics showing a fresh and unique charm to the wearer’s upper wrist.

The strong return of camouflage printing

Inspired by the harsh environment of the Siberian tundra, TAG Heuer creates a new timepiece with a cool and stylish “Arctic” camouflage pattern. The strong army-atmosphere with the same army-color of the NATO strap shows the unique style of the watch as a whole. In addition, the brand has created a custom pattern for the “Arctic” strap that is woven from different colors of silk reflecting the intriguing military style.

TAG Heuer AQUARACER Camouflage (Polar Jungle Watch)
Tier 2 titanium sandblasting case

As the toughness of the military, 43 mm diameter case presents a superior quality. Compared to traditional cases, it is lighter, more wear-resistant and reliable. After PVD black plating, the reflection of light from the case is reduced and the display is excellent and enjoyable. The bezel is equipped with minute markers and made of black matte ceramics. It is extremely scratch resistant demonstrating the outstanding performance of the case as a whole. With the same material, crown and its protection device are located on the side of the watch. Engraved with a TAG Heuer logo pattern, the crown gives the watch a great sense of beauty.

Valiant

Ivory and blue camouflage dial

On the camouflage dial, the markers echo with the hour, minute, and second hands of the center which can intuitively and clearly indicate the time. This is very convenient. In addition, the time scale and hands are covered with a carbon black SuperLuminova® blue light coating allowing observation of time even in dark environments. The 3 o’clock is the date display window with a magnifying glass showing full connotation.

NATO strap and TAG Heuer 5 automatic movement

The dense bottom process design makes the movement more secure. Equipped with the TAG Heuer 5 automatic movement, it also ensures a water-repellent depth of 300 meters while keeping the watch accurate. With the milky white and blue camouflage color NATO strap, it is comfortable and easy to wear. Engraved with the TAG Heuer logo, the it matches with the crown to show the overall charm of the watch.

TAG Heuer AQUARACER Camouflage watch

Sum up:

Named as “The Polar Jungle Watch”, it combines the fashion and classic camouflage design with the traditional TAG Heuer brand watchmaking tradition demonstrating its unique “military watch” charm.

A Hymn for Her: TAG Heuer Connected Modular 41 Watch

In March 2017, the TAG Heuer Connected Modular 45 smart watch redefines luxury smart watches. Made in Switzerland and integrated with the original modular concept, it fully demonstrates the position of TAG Heuer as the leading brand in Swiss luxury smart watches.

In 2018, TAG Heuer launched Connected Modular 41 with creativity: 41 mm diameter smart dial tailored for slimmer wrists. As an elegant new addition to the Swiss Watchmaking brand Connected smart watch collection.

TAG Heuer Connected Modular 41 Continues the cooperation between Intel and Google making a series of improvements over 45mm smart watches: the AMOLED 390×390 display with 326 ppi and enhancements up to 350 nits; 8GB storage-space; 1GB RAM, so that it can run smoothly under any usage conditions.

TAG Heuer Connected Modular 41 has a more original modular concept. 7 standard models are available in boutiques and online platforms with the tailored straps also. New strap color is also added to this series: pink, blue or white leather, TAG Heuer Connected Modular 41 has a total of 9 different straps to choose from. In just a few simple steps, the smart watch transform into a unique mechanical watch by the three-hands mechanical module of the Calibre 5 movement instant the smart module.

The new style has all the features of the Connected Modular 45. TAG Heuer Connected Modular 41 was designed and manufactured in Switzerland. 50m waterproof depth, GPS built, NFC chip that enables the watch to achieve Android PayTM, high-definition AMOLED display and the customizable the dial from TAG Heuer Studio dial configurator , all infinite elements of the watch are to meet your choice.

TAG Heuer Connected 45 and 41 are equipped with Android WearTM system that it is compatible with Android TM 4.3, IOS 9 and above.

User comments:
From the TAG Heuer Connected 45 last year to TAG Heuer Connected 41 this year, this brand has been innovating and transforming from mechanical to smart which is a breakthrough of TAG Heuer. However, the netizen do not agree with this smart watch.

Most netizens are supportive: the innovation of the society, advances in technology, and the promotion of tradition is in the replacement through this elements. Artificial intelligence has been integrated into the lives of the public. As long as it is progressive, it should be praised.

However, another part of netizens is not optimistic: traditional machinery is converted into intelligence which is the ambiguity and denial of traditional creation. At the same time, it will also affect the development of traditional skills and weaken the status of traditional technologies.

In fact, these issues have been changed constructively in TAG Heuer Connected 41. Replaceable mechanical dials make up for the lack of traditional technology in smart watches. So it is worth encouraging and affirming.

Experience the Passion of the Track: TAG Heuer Monaco Series of Three Automatic Chronograph Watch

Called “A representative of the Swiss avant-garde style since 1860”, TAG Heuer is a watch brand that uses movement and chronograph as brand’s DNA. TAG Heuer pays special attention to cooperation with F1 team: since the 1970s, it has been working with the Ferrari team and has been working with the McLaren team from 1985 until now winning numerous honors. The Monaco series is one of the watches that people can recognize at a glance. With daring design, arched sapphire crystal and a large square case, the watch breaks the traditional aesthetic design of watch field.

TAG Heuer CALIBRE 12 Automatic Chronograph Watch CAW2114.FT6021
Movement : Automatic
Case : Stainless Steel
Strap : Rubber
Case Diameter: 39 mm
A brief review of the watch:
With 39 mm diameter square dial, this design can better highlight the racing style and represent the racing culture, as well as it is even more dynamic in appearance. Double two small dials are just like the dashboards on a racing car filling with racing culture. The addition of red elements also makes this watch more passionate and energetic.

And there is a small calendar window at 6 o’clock providing practical date display.

TAG Heuer CALIBRE 12 LS Automatic Chronograph CAL2110.FC6257 Watch
Movement : Automatic
Case : Stainless Steel
Strap : Crocodile Leather
Case Diameter: 40.5 mm
A brief review of the watch:
This TAG Heuer watch is one of the masterpieces of the Monaco series. Breakthrough the design of conventional timing functions, it use a set of “linear systems” to display the seconds on the right. Narrow windows and red and black colors symbolize speed and passion making the whole block become compact and powerful. The professional chronograph equipment accurate to 1/8 second glorifies this watch when it combines with creative design.

TAG Heuer 24 CALIBRE 36 Limited Edition Automatic Chronograph CAL5111.FC6299
Movement : Automatic
Case : Polished Stainless Steel
Strap : Crocodile Leather
Case Diameter: 40.5 mm
A brief review of the watch:
Continuation of the Monaco series square appearance, the blue-inspired watch with sophisticated functions makes the dial like the race of F1. The minute hand and second hand semicircle timing display at the 3 o’clock and 9 o’clock respectively. Each circle is distinguished by different hands. It is worth mentioning that the hollow back called a triangle bearing is quite a racing texture.

Summary:
Although the popularity of Monaco is not as loud as Carrera, it also harvested a lot of lovers for the unique appearance.
Excellent professional chronograph joins the unique understanding of sports and racing, this brand launches a highly creative watch series. Though the three watches have the same shape, when reading the dial you will discover that each is unique. The racing enthusiasts and real sports enthusiasts won’t miss them.

Add Color to Summer: TAG Heuer Formula 1 Lady Watch

At the time of the Basel International Watch & Jewellery Show, TAG Heuer added new works with a replaceable strap to this series introducing a color watch that is stylish, feminine and summery. The main feature of Formula 1 watch is the replaceable strap that allows F1 to be the best choice for the busy schedules of modern ladies.

 

2018 TAG Heuer deacons off a hymn for her: Formula 1 Lady Watch

 

 

This stylish watch reflects the perfect blend of movement and style. The elegant and attractive style is designed for women who like to live at their own pace reflecting fashion and functionality. January 2018, TAG Heuer has redesigned the watch series: the unique personality is given through the replaceable strap that thus a new interpretation of this well-known watch series.

 

New shapes, new materials, new dials, new straps plus a new look to the TAG Heuer iconic women’s series. Now, the details of the watch bear the sign features of F1 series and it has been redesigned to give the watch an elegant or soft curve.

Paired with the iconic barrel-shaped design of the F1 Men series, the 32 or 35 mm diameter case is made of polished brushed stainless steel or black PVD coating.
The overall case and lugs have been modified so that the watch perfectly embodies the femininity. And the bezel also integrates the unique groove design appearing fashion and nobleness.

Just one tap, you can switch from sports to classic by the replaceable strap.

Band color is divided into brown, blue, white, red or black and the material is genuine leather or metal giving the watch a casual and stylish look.

Another new feature of the watch is the double main splint system on the dial increasing contrast and improved readability. And it creates a color effect.


Whether blue sunray, silver-plated dial, a full black appearance, even a full of rocks or diamonds exudes charming charm.

 

Technical details

Numbering: 
WBJ1311.BA0666:35mm, silver-plated dial, stainless steel bracelet WBJ1312.FC8231: 35mm, blue dial, blue leather strap
WBJ1317.FC8230: 35mm, black dial and diamond hour markers
WBJ1411.FC8232: 32 mm, silver-plated dial, brown leather strap
WBJ1415.BA0664: 32 mm, silver-plated dial and diamond hour markers WBJ1416.BA0664: 32 mm, blue dial, diamond bezel
Movement: Quartz
Case: Polished brushed stainless steel or PVD-plated black, 32 or 35 mm diameter Bezel: Polished steel or PVD black plated with 60-second scale
Flat sapphire crystal glass mirror with anti-glare coating
Crown and guards: At 3 o’clock, rhodium-plated polished stainless steel or PVD-plated black
Polished stainless steel spiral lock bottom cover
Dial : Silver, blue or black sunburst
Silver-plated, blue or black flange with 60-second scale
Black gold, rose gold or silver plated grooves
Polished black gold, rhodium-plated or rose gold-plated hour, minute and second hands
Date display window at 3 o’clock
TAG Heuer and TAG Heuer Formula 1 printed logo
Waterproof performance: 100 meters
Strap: Drawn steel, 5 rows; matt brown leather with beige stitches; blue leather with blue stitching; or black leather with black stitching.
Buckle: The folding buckle is plated with rhodium-plated steel or PVD-plated black with a double insurance button and engraved with “TAG Heuer”.

Father’s Day Gift:TAG Heuer Launches Link Series Chronograph Watch CBC2110/2112.BA0603

Father’s Day is at hand, so choose a commemorative gifts will be a quite significant things for the children. This series watch seems to meet people’s requirements. So let’s enjoy the elegant watch feeling its beauty.

For the Link Lincoln series that returns in 2016, TAG Heuer introduces a new watch which is a more sporty chronograph after the diamond bezel watch.

Does anyone need to be reminded the contribution of TAG Heuer in the chronograph and precision time domain?
For more than 150 years, TAG Heuer has developed and produced the most accurate chronograph watch in Swiss watchmaking industry in La Sauced breaking the boundaries of time accuracy repeatedly–accurate to 1/10, 1/100, 1/1000 to 5/10,000 seconds. As a result, the addition of chronograph watch, TAG Heuer Link series is a new work that contains stylishness and fashion.

The design of the Link series dating back to 1987, and its iconic S-ring buckle bracelet highlights its unique charm. It is both an iconic design, at the same time it is also a model of ergonomics and wearing comfort. Each S-ring buckle fits various angles of the wrist providing ultimate comfort and brings an elegant sensory journey.

The 41 mm diameter dial with an open black or blue sunray for optimum reading. The bezel consists of two parts: pillow-shaped base and round bezel. Combining with the two designs, the case make four rounded corners clever and modern by the simple and soft design.

Equipped with a Calibre 17 movement, this chronograph watch contains with small seconds chronograph at 3 o’clock, minute chronograph at 9 o’clock and hour chronograph at 6 o’clock. The three snail-shaped compact chronograph small-dial contrast with the black dial bringing a sense of time flies because of the reflection of light.

Made of pure steel, the bracelet is integrated with the case, and the streamlined lugs showing an extremely fluid ergonomic design. Each polished part of the bracelet ensures a smooth feeling and gives the wrist flexible movement. The extreme attention to detail makes the wearing of the Link an extremely enjoyable experience. This new watch has a consummate workmanship: case and bracelet are treated with a combination of polished and satin finishes coexisting with elegance and charm.

 

Technical details
Numbering:

CBC2110.BA0603 (black dial)
CBC2112.BA0603 (blue dial)
Movement:
TAG Heuer Calibre 17
Automatic chronograph movement with date window
Case:
41 mm in diameter, stainless steel
Satin polished stainless steel fixed bezel
Sapphire crystal glass with anti-glare coating
Steel crown at 3 o’clock
Designed round buttons at 2 o’clock and 4 o’clock
Screw-in sapphire crystal case back

Dial:
Black or blue sun pattern
Black or blue rim with 60 second/minute scale
3 black or blue spiral chronograph dials:
Small seconds counter at 3 o’clock
hour counter at 6 o’clock
minute counter at 9 o’clock
Facet Polishing Hour and Minute Hands, Rhodium Plated and Covered with White SuperLuminovaTM Luminous Coating
4:30 location with date window
12 o’clock position with rhodium-plated “TAG Heuer” logo
Engraving “LINK AUTOMATIC CALIBRE 17”
Waterproof depth:  100 meters
Bracelet:  Stainless steel S-ring buckle bracelet