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Li Yifeng and Tag heuer Monaco watches

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TAG Heuer with the brand ambassador Cara Delevingne and Li Yifeng to celebrate the 50th anniversary of the Monaco series!

On October 28, 2019, Swiss avant-garde precision watch brand Tag Heuer launched the fifth new Monaco series limited timepiece in Shanghai and celebrated the 50th birth anniversary of Monaco watch with brand ambassadors Cara Delevingne and Li Yifeng.

TAG Heuer celebrated with a wave of fashion activities, and the event was lively, showing the brand’s avant-garde and trendy design style.

The Monaco watch was born in 1969. Its collection is based on the world-class Monaco Formula 1 Grand Prix. The bold and iconic design makes it extremely recognizable. It has subverted the traditional watchmaking aesthetics from any aspects, and the design and technology have reached the difficult level of the previous watches. The original TAG Heuer Monaco watch is not only the first square watch in history but also the rare automatic chronograph movement at the time.

The first one: a tribute to the 1970s

This watch features a green dial, brown and yellow elements, and decorated with Geneva stripes. It is matched with a brown leather strap. The hole on the strap has a light brown lining, with a limited production of 169 pieces.

Second: pay tribute to the 1980s

This wristwatch is equipped with a red dial decorated with sun pattern, which shows the bold style of avant-garde and passionate charm. It is matched with a black calfskin strap. “Monaco Heuer” and “1979-1989 special edition” and “one of 169” are engraved on the back of the case.

The third paragraph: a tribute to the 1990s

The industrial style that highlights the steel texture reflects the street style of the last ten years of the 20th century. It adopts a blue and silver look with a vibrant red element. Stainless steel square chronograph with the particle-finished rhodium-plated dial, sandblasted small dial, and blue timer. The dial inner ring and the TAG Heuer logo are in blue, the hour markers and the central second hand are red, and the watch is limited to 169 pieces.

Fourth: pay tribute to the early 21st century

The watch’s stainless steel case has been finely sanded and polished to a diameter of 39 mm and is the perfect size with an iconic Calibre 11 movement. The buttons are located at 2 o’clock and 4 o’clock and provide protection against accidental activation or shock. The watch is equipped with a sapphire crystal and a dense bottom. The watch is water-resistant up to 100 meters.

Section 5: Paying tribute to the 10 years since the opening of the 21st century

The charcoal-gray-radiated sundial with black gold-plated scales showcases the classics of minimalist style and sleek design, while the rhodium-plated dial also presents a sinuous sun effect. In order to be more vivid and eye-catching, the small hands and the central second hand are in bold red, and the dial at 12 o’clock is no exception.